The Point West Rotary California Brewer’s Festival had not redesigned their logo in over 10 years. They wanted their new logo to reference California and Sacramento and have somewhat of a retro feel. We experimented with images of the Bear Flag, the Capitol Building, the state, and of course flowing beer.
The final design that we came up with is an 80’s-style stylized illustration of the state capitol. The Brewers festival fonts reference the fonts used on California License Plates.
This logo was used on the event website, banners, flyers, tickets, glassware, and shirts.
