Two personal trainers were forming a business together and came to me to design their logo. They wanted a design that would communicate transformation (‘LT’ means ‘Lives Transformed). They wanted the logo to reflect their personalities, but they didn’t want it to be too ‘girly’ as they train both men and women.
We went through several revisions in Adobe Illustrator and ideas including cocoons, various wings, and finally a more detailed, but slightly distressed butterfly image.
We created one main logo and a couple variations for use in their print and promotional products and web marketing.